What does content marketing do? First and foremost, content marketing connects your company’s content efforts to specific user needs and business objectives. What you do daily relates to those needs, too. Second, content marketing creates a network of interconnected choices between four different activity areas: content, audience, product, and service. Let’s take a look at the first two points in more detail below. Successful Content Marketing Tricks Successful content marketing to reach and meet your audience requires good planning. First,…