Content is often confused with ‘quality’ in online business. Quality is the value of business output to consumers, which persuades its consumers to buy. But in the real world, the word’s content and quality are not used interchangeably; neither do they mean the same thing. Good content, at least on its surface, seems like the same thing as quality. If, for example, you are selling handmade chocolates, you have probably written a lengthy and informative article about chocolates. If you…